Laura Rodgers

CU Denver: Lynx Together

Lynx Together is a short-term campaign to welcome students back to campus with sponsored events, a Larimer Square takeover, and videos across our social channels.

Art Director / Laura Rodgers

Copy / Oliver Ward

CU Denver / 2021

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CU Denver: Strategic Plan 2030

Strategic Plan 2030 print pieces

Art Director / Laura Rodgers

Copy / 2030 Strategic Plan Steering Committee

CU Denver / 2021

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AMAZON: Cameron's Coffee

Amazon Brand Page for Cameron’s Coffee along with updates to individual A+ pages.

Art Director / Laura Rodgers

Copy / Cameron’s Coffee

Freelance / 2020

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CU Denver: Brand Central

A full brand site refresh to serve as a campus-wide resource for departments: https://ucdenver.edu/brand

Creative Director / Chris Rowe

Art Director / Laura Rodgers

Copy / Chris Rowe + Laura Rodgers

CU Denver / 2020

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United Healthcare Northern California

Brochure concepts for the new UHC Northern California Doctor’s Plan.

Art Director / Laura Rodgers

Copy / Devin Kormanik

United Healthcare / 2019

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ULTA: Burt's Bees Social Photoshoot

Some fun summer social posts for Burt’s Bees. Beach, Pool and Camping scenes made entirely out of paper. Original sketch at bottom.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Photoshoot Consultant / Lisa Valley

Epsilon Agency / 2018

United Healthcare: Maternity Digital

Short term campaign for UHC promoting the Healthy Pregnancy app. Animated banner ad concepts, landing page, social.

Art Director / Laura Rodgers

Copy / Devin Kormanik

United Healthcare / 2019

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CU Denver: This is Your Shot

A short-term vaccination campaign concept for all of Auraria Campus.

Art Director / Laura Rodgers

Copy / Laura Rodgers

CU Denver / 2020

United Healthcare: Social

Concepted, brainstormed, and modeled (!) for some of UHC’s social media posts.

Senior Art Director / Trish McCabe

Art Director / Laura Rodgers

United Healthcare / 2019

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TARGET: START CLEAN

New year campaign for Clorox along with other partner cleaning products at Target. Created logo, look/feel of campaign, toolkit, and creative mock ups for Target.

Art Director / Laura Rodgers

Copy / Anthony Maggio

Epsilon Agency / 2017

CU Denver: Photoshoots

A few snippets from various photoshoots art directed at CU Denver

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COSTCO: Cameron's Velvet Moon Web

Web design for Cameron’s Coffee Velvet Moon at Costco.

Art Director / Laura Rodgers

Copy / Cameron’s Coffee

Freelance / 2020

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United Healthcare Vision: Kids

Short term campaign for UHC Vision program promoting the children’s care benefit. Animated banner ads, static, social.

Art Director / Laura Rodgers

Copy / Devin Kormanik

United Healthcare / 2019

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Burt's Bees Natural Category

Display concept for Naturals at Walmart positions Burt’s Bees as a category leader. The display would feature natural baby, dog, cleaning, and skin care products to introduce the naturals category at Walmart.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copywriter / Anthony Maggio

Rendering / Spectrum Studio

Epsilon Agency / 2018

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Cameron's Coffee Cold Brew

New product launch for Cameron’s Coffee Cold Brew.

Art Director / Laura Rodgers

Copy / Cameron’s Coffee

Freelance / 2020

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SPROUTS: Cameron's Coffee Web + Instore

Web and in-store mock ups for Sprouts Farmer’s Market.

Art Director / Laura Rodgers

Copy / Cameron’s Coffee

Freelance / 2020

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TERESA SUYDAM BRANDING

Branding, concepting, look/feel for local musician, Teresa Suydam.

TARGET: Clorox Animated Banner Ads

Expandable animated mobile banners targeted to 3 different groups of college students during back to college timeframe.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copywriting / Anthony Maggio

Epsilon Agency / 2017

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TARGET: BURT'S BEES Endcap concepts

Burt’s Bees end cap concepts for Target. One features a skin care regimen with new products including wood detail and extruded signage. The other is for back to college time frame featuring white wood details and new products. Also includes the option to buy Burt’s Bees products and get a shower caddy for free to haul them to your dorm.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copy / Anthony Maggio

Rendering / Spectrum Studio

Epsilon Agency / 2017

Hidden Valley Ranch Social Video

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copywriter / Anthony Maggio

Epsilon Agency / 2018

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Hidden Valley Ranch

Dollar General: Bleach Emails

So many surprising uses for bleach!

Art Director / Laura Rodgers

Copywriter / Anthony Maggio

Epsilon Agency / 2017

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TARGET: Brita

New product launch for Brita during the New Year time frame. New pitchers were given to boutique gyms and studios for people to fill up their water bottles and taste the difference. Window clings in locker rooms, handouts with water drinking tips, social media, were all executed for this program.

Art Director / Laura Rodgers

Copy / Anthony Maggio

Epsilon Agency / 2017

TARGET: BURT'S BEES

A wide variety of work for Burt’s Bees at Target.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copy / Anthony Maggio

Epsilon Agency / 2017-2018

Chex Summer

Half pallet display for General Mills featuring a new Honey Sriracha Chex Mix recipe.

Designer / Laura Rodgers

Art Director / Trish McCabe

Curb Crowser / 2015

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TARGET: BRITA AISLE REINVENTION

Concept for water filtration category aisle reinvention at Target. Water pitchers/faucets in large perfect placement scenes that can be swapped out throughout the year. Details such as capacity and filter life are outlined on horizontal info signs. Large side panel leads guest into the aisle and color blocking helps them navigate.

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Creative Director / Nina Leo

Copy / Anthony Maggio

Epsilon Agency / 2017

Soy Vay + KC Masterpiece social animation

Art Director / Laura Rodgers

Senior Art Director / Courtney Petersen

Copywriter / Anthony Maggio

Epsilon Agency / 2017

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Abdallah Caramel Packaging

Abdallah Candies is a family-owned company that has been around since 1909. This concept was designed for a new line of caramels. The challenge in this piece was to really modernize the packaging, but still keep the recognizable branding in place. This was achieved by modern color, pattern, and typography.

Designer / Laura Rodgers

Art Director / Tamatha Schei

Curb Crowser / 2015

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Walmart: Custom Box

Designer / Laura Rodgers

Art Director / Trish McCabe

Curb Crowser / 2016

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Unity point health

// Newsmagazines for the Trinity Foundation, part of UnityPoint Health.

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Midwest Living–Iowa Tourism

// Iowa Tourism ABD Truck Wraps
// Iowa Tourism 2014 Coop Print Campaign

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Iowa State University

/ Iowa State University Campaign & TV

ISU TV Compose Fashion & ISU TV Compose Photography
Director | Elliot Lester
Production | Applied Art and Technology
Creative Director | Bob Delsol
Concepting | Tony Lieb, Shae Olson, Laura Smith
Copywriting | Shae Olson, Bob Delsol
/ ZLRIGNITION

Photo credit: McClanahan Studio

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ISU Compose Photography

ISU Compose Fashion

Iowa Travel Guide

Iowa Tourism's largest project every year is putting out this 110 page travel guide. All new imagery, listings, advertising goes into this. I was the sole designer on the entire project which was a challenge, but was a great accomplishment in the end. Using data merging for all of the listings was key, along with impeccable file structure and naming.

/ Iowa Travel Guide 2013